Adidas and TikTok offer live shopping experience in London

The sportswear brand has teamed up with the popular social media app to host a live shopping event in London.

Slowthai at the Adidas x TikTok/W Communications event

Taking place over two days last week, an Adidas x TikTok activation celebrated the sportswear brand’s “Made Originals” campaign and featured signature musical performances from British rapper Slowthai, Che Lingo and GirlsdontSync.

Throughout a livestream on TikTok, people were able to browse many classic Adidas Originals items to mark the past, present and future of the sportswear brand.

Taking place at Ambika P3, an underground space in the heart of London, the experience began with people entering the venue and getting a personal 3D scan that sent realistic avatars straight to their mobile phones.

Hosted by creators Victor and Anisa, the TikTok livestream featured ADI (an Adidas-designed intelligence system), which provided a lightweight voice for the two hosts to interact with.

To further excite, people were able to attend online workshops and participate in various game activations. Unleashing their creativity, spectators could personalize their Stan Smiths and design bespoke, vintage-style shirts to showcase Adidas’ iconic football heritage.


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