Adidas enters the metaverse by partnering with NFT Projects Bored Ape Yacht Club, Punks Comic – Blockchain Bitcoin News
The German multinational that manufactures athletic shoes, sportswear and accessories, Adidas AG is partnering with non-fungible token (NFT) brands Bored Ape Yacht Club and the Punks Comic comic book series. Adidas revealed last week that the company has teamed up with Coinbase and believes the metaverse is one of the most “exciting” developments in digital.
Adidas partners with Bored Ape Yacht Club, Punks Comic and Gmoney
Adidas wants the world to know that it is entering the world of blockchain technology and Metaverse collectibles. On December 2, the company’s Twitter account announced that it had partnered with the cryptocurrency investor. money, the NFT Bored Ape Yacht Club (BAYC) project and Punks Comic.
“Today we jump into the metaverse with [Bored Ape Yacht Club], [Gmoney] & [Punks Comic]. It’s time to step into a world of limitless possibilities ”, Adidas wrote Thursday. The tweet has been liked over 8,000 times and retweeted over 4,000 times. The tweet also leads to a web portal called Adidas Metaverse which says:
It’s happening. Gmoney, Punks Comic and the Bored Ape Yacht Club lead Adidas into the Metaverse. Let’s go.
Adidas wallet holds over $ 200,000 in NFT, Nikeland revealed in Roblox Metaverse
The company also update his Twitter profile picture with a BAYC image. Adidas purchased Bored Ape Yacht Club # 8,774, which was last sold for 46 ethers or $ 156,000 at time of settlement. The BAYC has heart-shaped sunglasses, a gold hoop for the earrings, a “bored” look, a fisherman’s hat and blue fur. In the recent tweet from Adidas, the company has the BAYC sporting a yellow Adidas jacket with the classic three-stripe design.
– adidas Originals (@adidasoriginals) December 2, 2021
The address that bought the BAYC contains 13 different NFTs from 11 unique collections according to statistics from dappradar.com. While Adidas is the owner of the wallet, he also owns Punks Comic: “The Hunt for the Lost Robbies” which was purchased for 6.95 ether. The Punks Comic and the recently purchased BAYC # 8,774 are the most expensive NFTs in the portfolio. The other NFTs held in the portfolio which contains BAYC # 8,774 are between $ 17 and $ 549 in floor value per NFT.
It has not yet been revealed when the merged NFTs of BAYC and Adidas will be released and made public. During last week’s reveal, Adidas explained that it is teaming up with crypto exchange giant Coinbase, but also explained that it is working with virtual blockchain world The Sandbox. Full details of the collaboration with The Sandbox have yet to be revealed.
The company’s main competitor, Nike, revealed this month that the company is also focusing on the metaverse. On November 18, Nike posted a blog post on “Nikeland”, which explained that it had established itself in the virtual world of Roblox. Nikeland on Roblox aims to be a “place where competition and creativity abound for all”.
What do you think of Adidas entering the Metaverse lately? Let us know what you think of this topic in the comments section below.
Image credits: Shutterstock, Pixabay, Wiki Commons, Nike, Adidas, Bored Ape Yacht Club, Dappradar.com,
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