Adidas has shorts that aren’t bib shorts


After a long hiatus from the sport, Adidas has spent the last year courting the cycling dollar. The German sports titan has released a regular series of cycling shoes with simplistic names that have boosted the market: we’re talking road cycling shoes, gravel cycling shoes and indoor training shoes.

Each of these products does exactly what it says on the tin because Adidas knows what to do when it comes to cycling.

Or does he do it?

Dear reader, I present to you the Strapless bib shorts:

Fit to shape, but to a different shape.

Now I’m going to warn everything I’m about to say with this: if you ride a bike, in any garment, you do it right. If Adidas bike shorts tick the box for you, go for it. But let’s not kid ourselves: a marketer at Adidas – after having meticulously titled several cycling shoes as exactly what they are – made a serious naming error.

As supporting evidence, let me point you to a little-known website called Wikipedia.org. After a brief introduction which alleges that “the cycling shorts [are] also known as bike shorts, cycling shorts, chamois, trinkets, Where gaiters or thigh boots ”, we come to section 1: bib shorts.

First line: “Bib shorts are cycling shorts that are held together by a bib (integrated shoulder straps / suspenders) instead of an elastic waistband.” There is even a useful image – which has since been immortalized by BikeSnobNYC – provided as an indication:

Caption: “An example of shorts and undershirt. Normally, a jersey would be worn over it.
Image credit: Hustvedt, “a computer scientist with a camera,” WikiCommons.
Time and date of image capture: 11:35 p.m., January 14, 2011 (a Friday).
“Big Night In” atmosphere: 10/10

Keep the Wikipedia description in your mind as you mentally flip the tabs over to the Adidas Bib Shorts. They feature an “expandable waist” and not a whisper of a full set of suspenders and / or braces. They are strapless. It could even be gaiters, tight thigh-high shorts, chamois, or whatever a Wikipedia freak wants to call them. But these are not shorts.

Title aside, the cycling strapless bib shorts seem a bit of a mixed bag as a product. On the plus side, they are eco-friendly, being made from 50% Parley Ocean Plastic. They have “non-aggressive leg clamps” (which is true, given their wavy appearance on the model). They offer a “saddle time of more than six hours”. They are available in black and in “shadow navy”. They cost US $ 100.

More particularly, they are not shorts.


Comments are closed.