Adidas improves shopping experience with brand new 1 Utama store


adidas invites its customers to visit the latest retail hub in Malaysia’s largest shopping mall – the adidas 1 Utama store.

With a whole new refreshed perspective, the latest adidas 1 Utama store – now relocated to LG307 on Highstreet – features more floor space and creative design elements to excite passers-by and customers alike.

Officially open on November 12, 2021, customers will experience an enhanced store concept, designed to enhance customers’ in-store shopping experience, complemented by multiple digital touchpoints to showcase a cutting-edge product line from adidas.And with personalization more popular than ever, adidas store 1 Utama offers a personalized shopping experience – with a single track that leads from the entrance, guiding shoppers through the assortment of clothing and footwear for running, training, soccer, basketball -ball and sports clothing, including accessories.

The store front presents a dynamic facade.

Exuding a warm and modern view, the adidas store 1 Utama uses bronze-plated plinths in various sizes to allow product placement, enhance product presentation, while adding a touch of luxury to this retail space.

Moving to the women’s area, the latest product innovation from adidas for women – the Marimekko and Future Icon collections are instantly visible from the launch area. Buyers will be greeted by the striking rainbow movies in the surrounding area and will be influenced by the women’s collections curated in a modernized and authentic way.

The adidas store 1 Utama also offers clothing, shoes and accessories for infants to 14-year-olds. Represent the spirit of the brand in open sourcing and collaborations, shoppers can browse the energizing and fun LEGO and Disney collection for kids while admiring the iridescent decor and KL skyline on the wall.

The brand also believes that by looking back at our archive of culture and memories, it enables the brand to innovate for the future. Inspired by adidas’ remarkable and iconic head office interior concept – “Back of House”, the vibe of the adidas Originals space is clean and contemporary.

The section features an organized line of adidas Originals staples, which includes the ever-active adicolor collection. The shoe display wall features iconic adidas silhouettes such as Superstar, Stan Smith and Forum in the latest colourways.

Influenced by the culture of fashion and sport, the men’s area of ​​the adidas 1 Utama store is designed for people who want to make sport a part of their lifestyle. With gym facilities back on line and consumers allowed to enjoy outdoor sports, the new store is the perfect place to supplement your necessary equipment, from athletic performance to athletic wear. A wide range of the brand’s iconic graphic t-shirts are displayed on the wall, ensuring comfort with the brand’s best innovation as consumers go about their daily regimen.

There is a strong sense of playfulness that is enveloped in the entire shopping experience. The basketball zone, by the way, was developed to be a unique identifier for the adidas 1 Utama store. Inspired by the athlete’s playground, this locally curated space features features such as basketball court floors and signage. Designed with performance and style in mind, the store offers the best basketball clothing and shoes suitable for different age groups, for example, the popular Dame and Harden collections.

In line with the new store opening, adidas store 1 Utama has also dedicated a pop-up lounge outside the store, giving customers a glimpse of what they can expect to see in-store. Inspired by the ‘basketball court’ style, the living room combines elements such as basketball court floors and a row of mannequins surrounded by a rainbow movie screen. The models will wear the best innovations of the brand by presenting its flagship looks each month.

Visit the adidas store 1 Utama this month through November 30, 2021 to receive a free face mask and performance bag when you spend RM500 and up.



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