Adidas just released a new issue of ’80s sci-fi magazine Omni

So, why merge science fiction and sneakers?

“Science fiction has always been a source of inspiration for streetwear. Elements of Akira, Blade Runner and Dune appear on some of the most famous and iconic catwalks,” JL explains in the project documents. Plus, both Adidas really took off in the 1980s, so licensing the title seemed like a fun adjustment.

The foreword of the zine amplifies the mission:

In issue ZXience, we celebrate time as the key to innovation because innovation takes time. From 1978 to 1997, Omni Magazine made science fiction a genre. What started as a passionate project has evolved into a platform for emerging artists, and over the years has launched the careers of some of the community’s most influential creators. We want the ZXience Issue to do the same.

As you turn the pages, you will notice how much time is essential to creativity. A fuel, almost, that causes seconds, minutes and hours to create changes, forming layers of a new context that can only be seen under a microscope. Each article looks at time from a different perspective. Each page is another exploration of the influence an hour can have on global creative culture.

Naturally, Adidas’ kicks inform a lot of the content, the most spectacular being a 6 page image released by scientist, educator and artist Dr Gary Greenberg. It features elements of the ZX 5k captured under a 3D microscope and enhanced by imaging software. The process transforms the switchbacks, steps, and canvas into surreal landscapes and seascapes, with a few shots that come close to the look and feel of DNA.

Click on the pictures to enlarge them :

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