Adidas launches the first road cycling shoe equipped with a BOA dial

In November 2020, Adidas took its first hesitant step into cycling footwear after a 15-year absence. The brand’s long association with sport began in the 1970s, culminated with Eddy Merckx and continued until 2005 when it moved away from cycling shoes and Jan Ulrich. Aside from a brief alliance as clothing sponsor of a fledgling Team Sky, Adidas seemed content to leave the sport to the specialists.

But then came 2020, and a steady stream of enthusiastically received and factually named products. There was a road cycling shoe called The Road Cycling Shoe. There was an indoor cycling shoe called The Indoor Cycling Shoe. There was a gravel cycling shoe that you can probably guess the name of. There was even a pair of strapless cycling shorts, which was even more of a deal breaker than it looks.

And now comes adidas’ first BOA dial equipped cycling shoe – which uses Parley Ocean Plastic, a BOA dial and the same sole as the road cycling shoe. Mix it all up in the Adidas product name generator and you have the Parley BOA Road Cycling Shoes.

The sole uses a three-bolt pattern, with a “rigid nylon and fiberglass composite plate” that “couples innovation with performance” and “transfers the power of every pedal stroke to distance”. Parley Ocean Plastic is an eco-friendly recycled material, which makes up “at least” 50% of the yarn in the upper, with the rest coming from recycled polyester.

The upper is meant to be breathable and sock-like, cinched in by a single BOA dial at the top. Adidas doesn’t say if the bumpers on the sole are replaceable, suggesting they probably aren’t, but there’s an abrasion resistant layer in the toe area that should help protect against chafing tires when you’re stylish on the trail. the city. The triple stripe is reflective and the shoes are rather attractive “Hazy Emerald / Cloud White / Utility Green” (pictured) or “Core Black / Carbon / Core Black” (which you can probably imagine, if you can imagine a pair of shoes completely black bikes).

All in all, they look pretty cool, if not the most technically advanced off-the-graphics stiffness offering. They’re available in unisex sizes EU 36-48, and priced at £170/€180.

Learn more about Adidas.

Comments are closed.