Adidas’ next Superstar ADV sneaker is perfectly scary for Halloween


Adidas Skateboarding has teamed up with Mark Gonzales, one of the brand’s most illustrious skateboarders, to deliver a fully skateable take on their iconic Superstar ADV sneaker. Revamped with performance upgrades, the all-black shoe features neon versions of Gonzales’ iconic ‘Shmoo’ bird patches, creating a sneaker ideal for night skating or trick-or-treat.

If you don’t know Gonzales, think of him as Travis Scott from Adidas Skateboarding. Much like the rapper and his stream of Nike collaborations, the skateboarder has been constantly remixing Adidas shoes – and has done so for over two decades, the brand’s skate division says in a press release. His latest Adidas model arrives a year after his last Superstar ADV, which commemorated the 50th anniversary of the classic figure. Wearing the same ‘Shmoo’ graphics but on a white base, the initial sneaker proved to be a lot less spooky than the Gonzales’ latest shoe.

Schmoo birds or ghosts? – For his latest offering, skater Adidas maintains his minimalist approach, covering the Superstar’s leather upper and shell toe in all black. The sneaker’s traditional three stripes have been reformatted with perforated dots, much like the brand’s Stan Smith shoe, and Adidas’ classic Trefoil logo no longer appears on the heel. Here, branding is kept to a minimum – the only nod to Adidas is a debossed logo on the tongue.

Adidas Skateboarding

With a clean, tonal base, Gonzales’ iconic ‘Schmoo’ birds are able to stand out from the rod. Neon green, red and purple nubuck patches stretch across the shoe, nodding to the skateboarder’s Adidas heritage and perhaps Halloween, resembling timely ghost graphics. An all-black sole completes the darker version of Gonzales’ Superstar ADV, providing more grip and durability for the ultimate skating experience.

Abandonment this week – Whether you want to make a pair for spooky skate sessions or for running errands, the all-black Shmoo Superstar ADV sneakers will be released on October 9 at Adidas Skateboarding website and via the Application confirmed – monochrome shoes must be delivered just before Halloween, although they can be worn all year round. Priced at $ 100, Gonzales’ Superstars are a more affordable collaboration – be sure to grab them while you can.

Adidas Skateboarding


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