Resale has been on the rise lately, with more and more retailers joining them. Now Adidas is entering the fray through a Partnership with ThredUp.
For starters, the program is accessible to members through the Adidas Creators Club app: customers can send in used products for reuse or resale and receive Adidas points and coupons in return.
- Anything that remains unsold will be sent to ThredUp’s network of partners who reuse the textiles.
- The program, called Choose to Give Back, will be more widely available online and in U.S. stores early next year.
Built to last: Buying a second-hand garment can reduce its carbon footprint by 82%, Pooja Sethi, SVP and general manager of Resale as a Service at ThredUp told Retail Brew.
- Adidas Posted new sustainable development goals earlier this year, including achieving carbon neutrality by 2050.
“It supports a circular pattern for fashion by extending the life cycle of clothing,” Sethi told us. “The more retailers and brands participate in the resale ecosystem, the greater the impact. “
According to ThredUp’s 2021 Resale Report, 34% of consumers say they are more likely to shop with a brand that offers used items alongside new items. ThredUp believes Adidas can increase brand loyalty and incorporate even more circularity using resale, Sethi said.
Zoom out: ThredUp continues to capitalize on the move to resale, recently partnership with Madewell to sell used jeans. By 2025, the second-hand market is expected to double, from $ 36 billion this year to $ 77 billion.KM
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