adidas Ultraboost 1.0 “Purple Rush” GV9591

The adidas Ultraboost may no longer have the same cachet among sneaker savvy consumers it did in 2015, but it continues to deliver compelling styles.

Recently, the industry-changing silhouette appeared in a predominantly purple ensemble, complete with Boost cushioning covered in “Core Black” underfoot. The Primeknit construction up top, which follows the pattern of the first Ultraboost, is split fairly evenly between the “Purple Rush” and “Light Purple” hues (lateral and medial sides, respectively), which likely would have seen widespread success had they took over the Ye-approved sneakers seven years ago. adidas branding and Torsion bars underfoot also take part in the sneakers’ predominantly purple arrangement, although revolutionary foam found underfoot introduces a ‘Cloud White’ and black contrast to the ensemble. Together, the components add a refreshing touch to a design that has been around for almost a decade.

Enjoy official images of the upcoming shoes and find pairs available through now for $190 USD.

For more on all three stripes, check out all of the remaining Yeezy release dates in 2022.

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adidas Ultraboost
Release date: May 2, 2022 (Monday)
Color: Purple Rush/Light Purple/Core Black

Men: $190
Style Code: GV9591

after the marketAvailable now

North AmericaMay 2, 2022 (Monday)

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