Amazon Fashion introduces a more convenient way to buy shoes with a virtual try-on |, Inc.

Virtual Try-On for Shoes allows customers to visualize what a pair of shoes will look like from all angles, whether they are in the comfort of their home or on the go

Customers can shop thousands of styles with Virtual Try-On for Shoes, including New Balance, adidas, Reebokand more

SEATTLE–(BUSINESS WIRE)–June. 9, 2022– Today, Amazon Fashion announced the launch of Virtual Try-On for Shoes, an interactive mobile experience that uses augmented reality to help customers visualize what a pair of shoes will look like from all angles and to better inform their purchasing decisions, in the comfort of their own home or Ready to Go.

Customers using the Amazon The shopping app on iOS can use Virtual Try-On for Shoes to view thousands of sneaker styles from brands like New Balance, adidas, ReebokPuma, Superga, LacosteAsics and Sauconia. Once they’ve selected a shoe, customers can tap the “Virtual Try On” button on the product detail page and point their mobile device’s camera at their feet to see what the shoes will look like. Customers can then move their feet to see what the shoe looks like from all angles and use the carousel to easily swap colors of the same style without having to leave the experience. Customers also have the option to take a photo of their virtual try-on experience and share the image with friends on social networks by clicking on the “Share” icon.

“Amazon Fashion’s goal is to create innovative experiences that make online fashion shopping easier and more enjoyable for customers,” said Muge Erdirik Dogan, President of Amazon Fashion. “We are thrilled to introduce Virtual Try-On for Shoes, so customers can try on thousands of styles from brands they know and love at their convenience, wherever they are. We look forward to hearing and learn from customer feedback as we continue to improve the experience and expand to more brands and styles.”

Virtual Try-On for Shoes also gives brands a new way to showcase their products and make shopping for their styles easier and more interactive.

“Innovation and improving consumer experiences are at the heart of New Balance. We are excited to present our selection of footwear in Amazon Fashion’s Virtual Try-On for Shoes as we continue to seek immersive ways to engage our shared customer base,” said Melissa Worthfirst vice-president of North America at NewBalance.

Amazon customers in the WE and Canadausing the Amazon shopping app on iOS, can access the experience starting today by going to

About Amazon Fashion

Amazon Fashion, the fashion retail division of Seattle-based Amazon, Inc. (NASDAQ: AMZN), is a one-stop destination for head-to-toe style. Find clothing, shoes, accessories, jewelry, watches, handbags and luggage from a wide range of designer, contemporary and emerging brands for all occasions, styles and budgets. Amazon Fashion continues to expand its broad selection and create new experiences on behalf of its customers, including exclusive Prime programs like First try before buyingallowing customers to try before they buy, and Personal Shopper by Prime Try before you buya service that provides style inspiration and curated recommendations. Amazon Fashion was also introduced Drop, an innovative shopping experience that gives customers access to limited-edition street-style collections designed by fashion influencers around the world. In 2020, Amazon fashion unveiled Luxury boutiquesa destination that brings established and emerging luxury fashion and beauty brands directly to WE clients. Amazon Fashion aims to reinvent shopping for fashion and uses technology to serve customers with products and brands that match them. For more information, please visit

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Source: Amazon Fashion

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