Arsenal Times – Adidas partnership extended until 2030
The partnership with Adidas extended until 2030
September 30, 2022 3:05 p.m.
We are delighted to announce the extension of one of the most progressive partnerships in world sport until 2030.
We partnered with adidas at the start of the 2019/20 season, reuniting after 25 years. Since the start of the last partnership, we have innovated with compelling targeted campaigns and product ranges rooted in London culture that continue to inspire and engage our supporters around the world.
The extended partnership will place a greater focus on Arsenal Women with enhanced marketing rights which will bring greater global exposure to the team and the players – continuing our shared commitment to advancing the women’s game.
The ambition builds on our collaboration with adidas by Stella McCartney this year, which saw the launch of a bespoke travel range for the women’s team.
Under the new agreement, our sustainability strategy will benefit from the expertise and knowledge of adidas’ experience, as the brand strives to achieve its goal of replacing virgin polyester with recycled polyester in adidas products by 2024 where possible.
The extension of the partnership also allows us to continue the work done so far to support our local communities. Earlier this year, we launched No More Red together – a long-term initiative developed to tackle the root causes of youth violence by supporting young people through the creation of safe spaces and active mentorship with role models. of confidence.
We’ve also donated £5 from every sale of their 2022/23 home shirt until the start of the new season to the Arsenal Foundation to support local community projects.
Our Chief Commercial Officer, Juliet Slot, said: “We are delighted to have entered into a new partnership with adidas until 2030. The long-term nature of our extension means that there is a real commitment to build on this brilliant collaboration, with a strong focus on developing women’s football and developing our sustainability strategy.
“Since we were brought together, we have launched initiatives and investments in our local communities, and developed exciting and bold product lines for our players and supporters. We are proud of the progress we have made together and we are excited to move our partnership forward.”
The announcement comes after a summer where the men’s and women’s teams were hosted at adidas’ world headquarters in Herzogenaurach, Germany, for pre-season training camps.
adidas Chief Executive Kasper Rorsted added: “The work we have done with Arsenal has opened up new avenues in football partnerships and both on and off the pitch Arsenal continue to be point of sport. We are really excited to continue supporting the men’s and women’s teams, providing the best for the athlete.
“We believe in helping the local London community, investing in the causes and issues that matter most to them, and through exciting products and authentic storytelling we look forward to celebrating Arsenal’s rich and diverse fanbase around the world in the years to come.”