Australian sports icons play tennis in the middle of the Great Barrier Reef

THROUGH Liv Croagh ON January 17, 2022 2 minute read

In an effort to draw attention to a more sustainable future, adidas has launched a tennis court in the middle of the ocean. Featuring a range of sports stars, the campaign promotes a range of clothing in collaboration with sustainable brand Parley.

adidas continues to build a more sustainable future with the recently launched campaign. Using Australian sports greats Ian Thorpe, Jess Fox, Nathan Cleary and Steph Claire Smith, players stepped onto a floating tennis court. The yard was made atop a barge. This particular barge regularly crosses the Great Barrier Reef for important environmental marine construction projects. The land was then constructed from recycled plastic materials and then donated to a local school in Townsville.

Officially launched on January 17 at the Australian Open, the performance clothing range is made from recycled materials. Swimming star Ian Thorpe is the adidas ambassador and said he was proud of the partnership and the initiative.

“The design of the new adidas tennis range is inspired by the Great Barrier Reef. It was appropriately launched in Queensland’s beautiful, heritage-protected Marine Park to raise awareness and positively discuss how we can end plastic waste. said Thorpe.

“Plastic is a problem that has reached unfathomable proportions. Unless we change course, there will be more plastic waste in the sea than fish by 2050,” Thorpe continues.

Speaking of the new range, adidas pacific Senior Brand Director Shannon Morgan said: “At adidas, we believe that through sport we have the power to change lives. We live this goal every day by looking at every opportunity to include and unite people in sport to help create a more sustainable world. We must continue to implement sustainable solutions now, so that we can help create a new era of sport for future generations.

“We are committed to helping end plastic waste and, by 2024, we will eliminate virgin polyester from our products,” continues Morgan.

The range is available online and in-store.

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