Beyoncé’s Ivy Park kills yet again with instantly iconic black cowboy campaign for Adidas

Beyoncé’s Ivy Park is releasing a new denim collection. (Youtube)

Beyoncé’s Ivy Park showed off her latest collection with Adidas and it’s all our denim dreams come true.

The Yeehaw themed range includes classic denim jackets, jeans, shorts and even a pair of leggings.

They are all adorned with the three Adidas stripes and will be deposited exclusively on the Adidas website soon.

A release date has yet to be announced, but like Beyoncé, fans can expect more teasers to drop on social media in the coming weeks.

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The latest Regular Contributors line launches with a cowboy-themed campaign starring actor Glynn Turman.

the Ma Rainey’s black stockings the actor appears alongside his granddaughter Melina in the teaser video, both wearing pieces from the upcoming denim line of Ivy Park x Adidas.

In the video, the actor recounts how he spent his childhood working in the stables in Central Park so that he could ride for free.

He also goes on to discuss the importance of black cowboys in the American West, which is routinely overlooked in the media and history books.

He says, “There was a lot missing in the history books about our involvement as cowboys and cowgirls and our settling in the west. And how many cowboys were of color.

Beyoncé’s Ivy Park denim line campaign stars actor Glynn Turman. (Youtube)

Beyoncé x Ivy Park launch their first swimwear line

This new collection follows Beyoncé’s Ivy Park who recently discontinued her very first swimwear line that is “designed for all shapes and all people”.

The neon orange collection includes one-piece swimsuits, bikini tops, thongs and swim shorts as well as accessories such as a tote bag, towel and bob.

The inclusive range offers silhouettes for all genders with sizes ranging from XS to 4X.

Fans can purchase the Ivy Park swimwear line exclusively through Adidas.


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