Brooklyn pizzeria Cuts & Slices gets a collaboration with Adidas
A Brooklyn pizzeria owner has a chance to make more money with a naughty new collaboration.
Randy McLaren, owner of the innovative Cuts & Slices restaurant in Bedford–Stuyvesant, has teamed up with Adidas for his own line of sneakers. Inspired by the black-owned restaurant that attracts everyone from locals to celebrities, the sportswear giant will launch the locally flavored pair of Forum 84 High shoes on October 4.
“It’s a perfect partnership,” McLaren, who has a history in the sneaker business, told the Daily News ahead of a community party on Saturday afternoon, where 200 pairs will go on sale and hundreds of slices will be given away at the audience for free.
The 38-year-old East Flatbush native has become famous for adding unusual toppings to his pies like oxtail, jerk chicken, jerk prawns, chicken and waffles and truffle alfredo prawns black. Prior to that, he made a living as a high-end sneaker janitor, reselling shoes to clients including musicians Rihanna, Cardi B and Offset.
Design details on the new kicks include the address 93 Howard Ave. from the boutique along the collar, with “Cuts & Slices” embroidered on the heel. The sneaker comes in a white and reddish colour, completed with beige straps emblazoned with McLaren’s “Pull Up Beloved” slogan. The suggested retail price is $130.
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McLaren and his wife and business partner Ashlee McLaren worked together on how the shoe could best represent their shop and Brooklyn.
“I feel like whenever people wear a New York shoe, it’s usually like the colors of the Knicks, blue and orange or blue and white like the Yankees. We didn’t want to do those colors,” said McLaren “The Brooklyn skyline is known for its reddish-brown stone buildings, so we wanted something to reflect that.”
Chris Prothro, director of global cultural marketing for Adidas, has led the Cuts & Slices partnership since its inception about two years ago. He was among those at the store this week to give influencers a first look at the sneakers and to taste the pizza. TV personality and best-selling author Desus Nice also took part in the event, calling the shoe “fire”.
The shoe is part of the company’s Adilicious series, which aims to bridge the gap between sneakers and food.
Made up of 11 iconic Adidas silhouettes, each shoe has been inspired by restaurants around the world, including Taegeukdang in Seoul, Ravi in Dubai and Trap Kitchen in London, as well as Howlin’ Ray’s in Los Angeles, known for its Nashville Hot Chicken .
“Every sneaker lover’s dream is to have their own shoe,” McLaren said. “Even if you only have one passion for shoes, it’s still just in the back of your mind.”
The new sneaker line isn’t the only thing McLaren is cooking up. This fall, a new Cuts & Slices outpost is set to open in Jamaica, Queens.