Cheetos and Bad Bunny launched the third year of their partnership in May with the new Cheetos TV advertising, Magic touch. The ad, which debuted during the 2022 Billboard Music Awards and featured new music from Bad Bunny’s latest album, A Verano Sin Ti, highlights the “magic touch” that the Hispanic community possesses to transform the world around it. Now, with the launch of the Deja tu Huella Fund, Cheetos® and Bad Bunny will reward $25,000 each to 20 people using their “magic touch” to impact Hispanic communities.

“I’m proud to partner with Cheetos for a third year. Cheetos is known for celebrating all forms of self-expression, and each year we’ve been able to help people leave their mark,” said Bad Bunny. “From expanding the Latin Music category at the American Music Awards in 2020, to collaborating with adidas on an exclusive fashion line in 2021, and now the Deja tu Huella Fund this year, Cheetos has shown its commitment to a community that has had and continues to have an impact. impact my life tremendously.”

Between July 18 and August 19fans are invited to share via TikTok how they would use $25,000 have a positive impact on Hispanic communities in the United States and Porto Rico. Whether through art, music, fashion, food, education, community service or something else, everyone has the power to transform the world around them – and Chester Cheetah wants to hear about it. To enter for a chance to win $25,000fans can use the hashtags #DejatuHuellaFund and #Entry when sharing their TikTok video that shows how they would use the fund to effect positive change.

“As a brand known for leaving its mark on culture, Cheetos is here to encourage others to do the same,” said Stacy Taffet, Senior Vice President of Marketing at Frito-Lay. “In the third iteration of the Deja tu Huella campaign, we look forward to supporting fans on the ground in Hispanic communities across the United States and Porto Rico. We’re excited to hear from so many amazing people and learn more about the awesome ways they act.”

The Deja tu Huella Fund is the next iteration of the Cheetos Estudiante Fund that launched in the 2021 campaign. That year, Cheetos partnered with Bad Bunny and The Good Bunny Foundation to roll out a unique fashion collaboration in its genre with adidas for the benefit of the Estudiante Fund. Proceeds from the sale of the collection, along with the contribution from Cheetos, provided $500,000 to help fund scholarships for fans who left their mark on their communities. The Cheetos business complements PepsiCo’s and the PepsiCo Foundation’s commitment to the Hispanic community, with $172 million five-year support to continue its longstanding efforts to address racial inequality.

For more campaign information, details on how to enter and official rules, visit

About Cheetos
Cheetos is one of many brands that make up Frito-Lay North Americathe $19 billion convenient food division of PepsiCo, Inc. (Nasdaq: PEP), headquartered in Purchase, NY. Learn more about Frito-Lay on the company’s website, Snack Cat blog, and on Twitter

About Frito-Lay North America
Frito-Lay North America is the $19 billion convenient food division of PepsiCo, Inc. (NASDAQ: PEP), headquartered in Purchase, NY. Frito-Lay snacks include Lay’s and Ruffles potato chips, Doritos tortilla chips, Cheetos snacks, Tostitos branded tortilla chips and dips, SunChips multigrain snacks and Fritos tortilla chips. The company operates more than 30 manufacturing facilities across the United States and Canada, more than 200 distribution centers and serves 315,000 retail customers per week through its direct-to-store delivery model. Learn more about Frito-Lay on the company’s website, www.fritolay.comon Twitter (@fritolay), on Instagram (@fritolay) and on Facebook (Frito-Lay).

About PepsiCo
PepsiCo products are enjoyed by consumers more than a billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $70 billion net sales in 2020, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker, Tropicana and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including 23 brands that generate more than $1 billion each in estimated annual retail sales.

Leading PepsiCo is our vision to be the global leader in convenient food and beverage by winning with purpose. “Winning with Purpose” reflects our ambition to sustainably win in the marketplace and embed purpose into all aspects of our business strategy and brands. For more information, visit

About Bad Bunny
Bad Bunny is a multi-platinum, multi-Latin GRAMMY and GRAMMY award-winning artist who consistently manages to break international barriers and dismantle cultural norms, becoming a global culture and entertainment icon. In 2021, he was named one of Billboard’s Top 10 Superstars in the World and won No. 1 Latin Artist of the Year for a third straight year. Additionally, after amassing over 9.1 billion streams, he became the only Latino artist who, for two consecutive years, was proclaimed the world’s most streamed artist on Spotify – all without releasing a new album. .

In mid-2021, the artist quickly sold tickets for his next tour, “El Último Tour del Mundo 2022”, and made history by achieving the highest performing day of sales on Ticketmaster for all tours. since 2018, selling a total of 500,000 tickets. Continuing his legacy, Bad Bunny also managed to break his own record as the artist with the most Top 10 entries on Billboard’s “Hot Latin Songs” chart since its inception, reigning with a total of 45. entries. Currently, Bad Bunny is the highest ranked Latin artist on Billboard’s annual “Top Artists” chart, occupying the 16th spot. Additionally, his albums “El Último Tour del Mundo” and “YHLQMDLG” are the only Spanish-language albums to enter the top 40 of the annual “Top Albums” chart.

About the Good Bunny Foundation
The Good Bunny Foundation strives to improve the quality of life for young Puerto Ricans by supporting youth arts and sports initiatives, in collaboration with other nonprofit organizations. The Foundation carried out two relief initiatives after Hurricane María, which included the distribution of meals and the complete reconstruction of 10 houses. In 2018, the Foundation organized the first annual “La Nueva Tradición” event, in which 30,000 Puerto Rican children received gifts of toys and musical instruments. Currently, the Foundation’s efforts are focused on the Play Ball Again initiative to restore Little League ball diamonds in various municipalities in Porto Rico.

THE SOURCE Frito-Lay North America

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