DXC and Manchester United stand side by side in multi-year technology partnership
Through this agreement, DXC will become Manchester United’s primary partner focused on the club’s digital transformation and innovation. As the premier shirt sleeve partner, DXC will have a global presence on the shoulder of the team’s home, away and third jerseys. DXC will also partner with the Manchester United Foundation, helping to care for the community.
“We are proud to welcome DXC as our primary partner for digital transformation, the Manchester United Foundation and the shirt sleeve in this exciting new era for the club,” said Victoria Timson, CEO of Manchester United Alliances and Partnerships. “We are two organizations that share the same belief that technology has the power to win.”
As one of the most recognized sports teams in the world, Manchester United will work with DXC to become more data-driven and optimize its digital offering to fans, helping to improve how they engage and interact with the club.
“Through this partnership, Manchester United look to DXC for their experience in business transformation as they strive to engage fans and inspire young people,” said Chris Drumgoole, CEO, DXC technology. “Whether leading one of the most popular and successful sports teams in the world or transforming the businesses of Fortune 500 organisations, Manchester United and DXC are experts in managing critical businesses. We are united to deliver excellence.”
The agreement, which begins July 2022covers the following areas:
Manchester United digital presence
DXC will deliver and grow Manchester United’s digital presence, including the club’s website and media platforms, bringing a global community of 1.1 billion fans and followers closer to the heart of the club. Effective immediately, DXC will manage the Manchester United app, which has users in 214 global territories and is the most downloaded sports app in 68 global markets. For example, DXC will streamline analytics data to help the club provide a more personalized fan experience across the club’s digital channels.
With its experience in data analytics and engineering, DXC will help Manchester United harness the power of data to improve fan experience and certain business operations. As a first step, DXC and United will deliver a new data platform that will aggregate data from across the club and enable new insights to inform strategic business planning and performance.
Partner of the Manchester United Foundation
DXC will also become the presenting partner of the Manchester United Foundation. The partnership will focus on how technology can have a positive impact on people, the environment and society, working together to educate and inspire a new generation of STEM students, through digital workshops, programs and in-person seminars.
Ddigital transformation roadmap
DXC and Manchester United will work together to define a digital vision and strategy to help the club benefit from powerful emerging technologies as they prepare for the opportunities of tomorrow. For example, DXC will work with the Man Utd Academy to support coaching staff with data analysis, tracking and reporting technologies.
Shirt sleeve partner
As the main shirt sleeve partner for the 2022/23 season, DXC will be visible on the club’s home, away and third shirts, for the men’s, women’s and youth teams, benefiting from global brand exposure with the vast global football audience. DXC joins Teamviewer and adidas as feature partners on the new kit which will launch later this week.
“DXC’s technology expertise will help place Manchester United at the forefront of digital transformation, providing efficient ways of working and exciting new opportunities to engage with fans. The possibilities are endless, and we are looking forward to working with DXC on our future digital offerings.” added Victoria Timson.
About DXC technology
DXC Technology (NYSE: DXC) helps global enterprises manage their critical systems and operations while modernizing IT, optimizing data architectures and ensuring security and scalability across public, private and hybrid clouds. The world’s largest enterprises and public sector organizations trust DXC to deploy services across the enterprise technology stack to achieve new levels of performance, competitiveness and customer experience. Find out how we deliver excellence to our customers and colleagues at DXC.com.
About Manchester United
Manchester United is one of the most popular and successful sports teams in the world, playing one of the most popular sports on Earth. Through our 144-year heritage in football, we’ve won 66 trophies, enabling us to grow what we believe to be one of the world’s leading sports and entertainment brands with a global community of 1.1 billion people. fans and followers. Our large, passionate and highly engaged fan base provides Manchester United with a global platform to generate significant revenue from multiple sources including sponsorship, merchandising, product licensing, broadcast and matchday initiatives. which in turn directly fund our ability to continuously reinvest in the club. .
Contacts: Jonathan Batty, DXC Technology, [email protected]; Sean B Pasternak, DXC Technology, USA, [email protected]Kate Lowe, Manchester United, [email protected]
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