Gilbert Arenas explains his $40 million Adidas deal
NBA fans old enough to remember Gilbert Arenas know how talented the former Washington Wizards point guard was in the 2000s. Fans of all ages know Arenas today as the hilarious podcaster who is relentlessly authentic. .
Thanks to its resurgence in popularity over the years, Adidas began releasing the iconic Arenas shoes. Last month, we covered the release of Adidas Agent Gil Restomod and how fans can shop the old-school hoop shoes.
In a recent interview with DJ Vlad of Vlad TV, Arenas gave fans some insight into his relationship with Adidas. The full interview (NSFW language disclaimer) can be found at Youtube. But one of the most interesting parts of the interview is how Arenas was able to negotiate a $40 million sneaker deal.
Arenas explained how he fabricated a grassroots move (including a fake party) to boost his popularity among fans and eventually became the face of the Eastern Conference NBA All-Star Team in 2007.
Arenas and Adidas representatives met in Las Vegas, Nevada, during All-Star Weekend to negotiate his next sneaker deal. According to Arenas, Adidas originally offered him a 5-year, $15 million deal. However, as he had planned in advance, Arenas left the meeting and returned to his hotel room.
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An Adidas representative came to Arenas’ room and asked how much the All-Star wanted for his new contract. Arenas responded with a five-year, $40 million deal, which Adidas accepted on the spot.
Of course, the rest is history. Arenas recounted how he lost the contract due to his gun charge in 2009. But after more than a decade, Adidas and “Agent Zero” are back in business. Fans can easily find his kicks on the Adidas website in multiple colorways. Stay locked in FanNation Kicks for all the news about your shoes.
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