Increase in sales of Trae Young Atlanta Hawks jerseys

Trae Young is a man of the people. Children and the elderly love the fierce general on the ground. Young hasn’t even played four full seasons yet, and he’s already scored 6,000 points and provided over 2,100 assists.

Some people expected ‘Ice Trae’ to drop this season due to new rule changes that directly targeted him. Jokes on them because Young’s numbers have improved. He is averaging 28 points and 9.5 assists per game. No other NBA player is in the top three in both categories.

Maybe it’s because of his dazzling play or his larger-than-life personality, or maybe a combination of both, but the younger generation loves Young. Legions of little fans flock from all over the country to see number 11 perform live. Some are even brave enough to enter opposing arenas dressed in Hawks gear, and a lucky few are rewarded with game-worn shoes or arm warmers.

Much of the attention this season has been focused on the incredibly successful launch of its first signature shoe, the Adidas Trae Young 1. The hoop shoe has flown off the shelves in nearly every size. Plus, some of the most coveted colorways are being resold online for outrageous prices.

But an underreported story has been Young’s jersey sales. According to Mike Contini of Atlanta radio station 92.9 The Game, Young’s jersey sales now rank 8th in the NBA. In a season full of new accomplishments, this is a new high for Young.

I can’t say I’m surprised. Young is on track for his second NBA All-Star appearance and will most likely be named to an All-NBA Team after the season. Not to mention all the philanthropic and charitable campaigns Young is involved in off the field.

Atlanta Hawks guard Trae Young (11) kisses his uniform before the game against the San Antonio Spurs at the AT&T Center.
Atlanta Hawks point guard Trae Young expressed his frustrations with the team after a loss to the Los Angeles Clippers.
January 7, 2022;  Los Angeles, California, USA;  Atlanta Hawks guard Trae Young (11) reacts during the first half at Arena.

The Hawks need to make another playoff push and it starts tonight against the Miami Heat. Stay locked into Sports Illustrated’s

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