Industry Trends, Size, Share & Forecast – EcoChunk

The global licensed sporting goods market reached a value of US $ 30 billion in 2020. Going forward, the market is expected to grow at a CAGR of around 5% during 2021-2026, according to the latest report. of the IMARC group.

Licensed sporting goods refers to clothing and other items related to sports clubs or athletes, produced and retailed by producers or retailers of licensed sporting goods to promote their brands. Licensed companies pay a certain amount of royalties to sports entities for licensed products using proprietary logos and other brand assets. In recent years, licensed sporting goods have gained ground due to a significant increase in the number of sporting events and tournaments marketed.

To note: We regularly monitor the direct effect of COVID-19 on the market, as well as the indirect influence of related industries. These observations will be incorporated into the report.

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Global Licensed Sporting Goods Market Trends:

The main factor supporting the growth of the market is the growing popularity of sports leagues due to global broadcast by sports channels and online and mobile streaming. In addition to this, the growing interest of people in sports activities has resulted in an increased demand for sportswear from major sports teams and athletes with imprints of logos, names and numbers. Apart from this, the availability of exclusive merchandise clothing on the online stores contributes more to the market. Ecommerce platforms have emerged as a safe and viable alternative, which offers a wide range of products and a convenient shopping experience to buy top quality genuine products at competitive prices. In addition, the expansion of product lines by manufacturers to meet the growing demand for licensed sports products enhances the growth of the market.

Market summary:

  • Based on the type of product, the market has been segmented into clothing and footwear, accessories and gifts, toys and games, etc.
  • Based on the distribution channel, the market has been categorized into online stores, supermarkets and hypermarkets, department stores, specialty stores and others.
  • The market has been divided based on the price range into premium and economy segments.
  • Based on the end user, the market has been categorized into men, women and children.
  • Regionally, the market has been divided into North America (United States and Canada), Asia-Pacific (China, Japan, India, Australia, South Korea, Indonesia, and others), Europe (Germany, France, United United, Italy, Spain, Russia and others), Latin America (Brazil, Mexico and others) and the Middle East and Africa.

Competitive landscape:

The report also analyzed the competitive landscape of the market with some of the major players being adidas AG, Columbia Sportswear, Dick’s Sporting Goods Inc., Fanatics Inc., G-III Apparel Group Ltd., Hanesbrands Inc., Nike Inc., Prada, Puma SE, Sports Direct International Plc, Under Armor Inc., VF Corporation, etc.

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