Inter Miami’s pink jersey features a replica of Beckham’s tattoo
“We want more pink.” That was the call of Inter Miami fans from the time the team’s inaugural uniforms were unveiled two years ago.
Home jerseys in 2020 were white with pink trim and road uniforms were black with pink trim. But the best-selling Miami jerseys that year were the pink practice jerseys. Pink – a hue long associated with Miami sunsets, Miami Vice and flamingos – has quickly become the defining color for die-hard Inter Miami ‘La Familia’ fans, who love to blow pink smoke from the stands. North.
And so, two years later, the fan request was granted.
Inter Miami on Saturday morning unveiled The Heartbeat Kit, the team’s new all-pink primary jersey for the 2022 and 2023 seasons. Inspired and designed for the fans – “the true heartbeat of the team” in the words of the club – the kit includes a pink shirt, pink shorts and pink socks, all with a black border.
To illustrate the heartbeat theme, the sleeve cuffs have a wavy electrocardiogram (EKG) line embossed into the fabric with M-shaped picks for Miami. The same pattern appears on the left front label of the shirt.
“The perfect way to kick off the 2022 MLS season is to unveil our kit in honor of La Familia and the tremendous support our fans give us every day,” Inter Miami general manager Jorge Mas said. “Every detail of our club’s main jersey for the next two seasons speaks to our gratitude to the fans – the heart of Inter Miami CF.”
The new jersey also includes a lettering on the back of the neck that reads ‘Libertad Para Soñar’ (Freedom to Dream). The design and font are identical to a tattoo co-owner David Beckham has on his chest. The words were originally written in the handwriting of Beckham’s close friend, singer Mark Anthony.
The collar is an homage to classic 80s and early 90s shirts, such as England’s Italia ’90 World Cup shirt and Napoli and AC Milan shirts.
“This shirt represents our fans who make the heart of the club beat,” echoed Beckham. “It’s an expression of our love for the city of Miami and our amazing fans, and it’s very special to me because it features my Freedom to Dream tattoo under the collar.”
The team will debut in the pink jerseys in the season opener at home on February 26 against the Chicago Fire, according to club sources.
Michael Ridley, Inter Miami’s senior vice president of brand and marketing, is obsessed with the jersey. He has a collection of 372 shirts and wanted the Miami news to be perfect.
“We didn’t want pastel pink or fuchsia, we wanted our pink and we were very careful about that,” Ridley said, adding that Inter Miami’s pink color code is Pantone 1895C.
The fabric also had to be perfect. When the first version of the jersey arrived, Ridley practiced on it in his garage to build up sweat and found that it became see-through, which was a problem with the previous white jersey. So he asked for a different fabric and adidas found one that you can’t see.
Ridley said the two-year project was a collaborative effort between adidas, Ted Brooks, team creative and content director; Kevin Curtis, Associate Director of Design; and brand manager Gaby Mas.
On the front of the shirt is “XBTO”, the team’s cryptofinance company sponsor, and the sleeve sponsor is software technology company XMANNA.
The Heartbeat Kit is available for purchase at MLSstore.com. It is also on sale at the Weston Cup Youth Tournament from 9 a.m. to 5 p.m. Saturday. On Sunday, the DRV PNK Stadium team store will be open from 12 p.m. to 4 p.m. Fans can pose with Inter Miami players Bryce Duke and Mo Adams from 12 p.m. to 2 p.m.
From February 21-26, fans can purchase a limited-edition Heartbeat Cake at Toothfairy Bakery in South Beach. The cake will feature the EKG line with the signature pink color. Five pairs of regular tickets to Inter Miami’s home opener will be hidden inside the cakes. One lucky fan will find a pink ticket, which can be exchanged for a shirt and two Club seats for the home opener.
For more information on tickets, visit intermiamicf.com/tickets
This story was originally published February 19, 2022 8:59 a.m.