Kanye can’t believe Nike. Now he wears Nike socks with Adidas Yeezy shoes.
For many sneakerheads, dressing between brands is a sin. The Nike and Adidas logos should not be worn at the same time, as this would be like wearing Red Sox and Yankees clothing together. No one expects you to be as dedicated to a single brand as you are to a sports team, but the idea is that your shared allegiances should never be so apparent.
Kanye West, who is expected to focus solely on Adidas and Adidas, apparently did not receive the memo. Yeezy himself was seen today at Haute Couture Balenciaga wearing his Foam Runners, made in partnership with Adidas, as well as black Nike Crew socks.
The cut also included a full face mask similar to the ones West wore on the Yeezus tour, perhaps as an overly aggressive but still encouraging engagement for safety in the ongoing pandemic. Read differently, the shroud could also have been to hide the shame of having committed such a fault – or a plausible denial of a possible breach of his contract with Adidas.
Kanye can’t let go – Despite leaving the Swoosh for the Stripes six years ago after feeling rejected by the US sports giant, it looks like West still can’t leave Nike. Yes, Nike’s crew socks are superior to Adidas’ socks – but even the average sneakerhead will keep both in stock to avoid mixing up logos so close to each other on foot. If anyone could suffer with Adidas socks, or just wear a pair of someone other than Nike, you’d think this would be the man who already done $ 191 million from Adidas last year.
The sock scandal isn’t the only time West has made his continued love for Nike clear. At the end of last summer, he went to Nick Cannon’s YouTube show and said, “In my Adidas contract, [I] should definitely be able to wear Jordans. The Jordans must be part of the repairs. You can’t tell a black person not to wear a Jordan.
Prior to engaging with Adidas, West was constantly spotted in Air Jordans – from his favorite Air Jordan 8 “Aqua” to the Air Jordan 1 “Bred” he wore in 2011 at the Burberry London Fashion Week show long before the mix of sneakers and luxury clothing became mainstream. And while I’m too white to comment on the racial component of West’s quote, I can confidently say that not being able to wear Jordans, the most crucial kicking, would be tough for any sneakerhead.
The cash lining the pockets of the sweatpants West wore today and allowing him to do whatever he does on his Wyoming compound, however, should be more than enough to ease the pain. I would likely quit Nike for the price of my student debt – but it seems no financial flourishing within the Adidas family can make Yeezy quit his ex.