Kanye West Files Trademark for Clothing and Retail Stores “YZYSPLY” – WWD
Is the Yeezy season approaching again?
Ye’s company, Mascotte Holdings, filed trademark applications with the United States Patent and Trademark Office on June 29 to use “YZYSPLY” for stores as well as “ordering services.” online store and online retail store services” and a number of apparel categories, including loungewear and outerwear, sleepwear, swimwear, accessories and activewear .
YZYSPLY is an abbreviated spelling of the Yeezy Supply site, where the musical and creative artist offered new releases from his Yeezy collection with Adidas. The German sportswear giant could not be reached for comment.
The new record seems to hint at the latest fashion attempt by Ye, formerly known as Kanye West. His current fashion deal with Gap, which included a collaboration with Balenciaga, and his previous deal with Adidas on Yeezy sneakers and apparel had boosted the design’s net worth to over $1 billion.
The deal between Ye and Gap was first revealed in 2020 with products to launch in 2021. The first to drop was a blue recycled nylon puffer jacket in 2021 and also a double-layered cotton hoodie in the same year which generated the most sales in a single day for Gap. Ye initially teased the offer by wearing the styles outside, but notably wore a red version of the puffer jacket during her concerts promoting her 2021 album “Donda.”
Earlier this year, Ye revealed a collaboration with Balenciaga on Yeezy Gap. The partnership has spawned two limited releases so far.
A spokesperson for Gap, which revealed on Monday that chief executive Sonia Syngal is stepping down, did not comment.
Prior to the Gap partnership, Ye partnered with Adidas to bring his fashion vision to life. After countless interviews explaining his frustrations with luxury fashion and sportswear companies, Adidas became a partner in Ye’s vision. First, in 2015 they launched a fashion collection and shoes at New York Fashion Week which would then hit stores, with long queues in stores before the launch, and in 2016 a colossal show debuting the third Yeezy Season collection and Ye’s seventh studio album. “Pablo’s Life.”
Ye and Adidas’ success is best represented by the Yeezy Boost sneaker line which debuted in 2015 with the Yeezy Boost 750 and 350, the latter having been updated in a new silhouette. The line would later add new sneakers, boots, and slides, all of which contributed to Ye’s multi-billion dollar net worth.