New Balance launches a vegan version of the 990v5 shoe – vegconomist
- American company New Balance unveils a vegan version of the 990v5 shoe, featuring animal-free suede and leather.
Activewear brand New Balance has launched the first-ever animal-free version of its classic 990v5 sneaker. Pigskin suede has been replaced with vegan leather and plastic overlays to make the shoes cruelty-free.
The sneaker looks a lot like the original 990v5, with the same greyscale palate. However, it also features a green and white V logo on the heel.
The 990v5 Vegan will officially launch on January 21, priced at $297. Initially, it will be available via an online raffle.
Several shoe brands have recently launched vegan versions of their classic silhouettes. These include Adidas with its Clean Classics line and Stella McCartney’s Eclypse vegan sneakers.
New Balance has also launched a vegan shoe – the NB for Jaden Smith Vision Racer. The shoe was developed in conjunction with brand ambassador Jaden Smith, who worked alongside the company to help design it.
“Shared values transform the status quo; stay true to yourself; giving back to the community; and respecting heritage while co-creating a distinct future, are the foundation of the relationship between New Balance and Jaden Smith,” said Chris Davis, New Balance Chief Marketing Officer and Senior Vice President of Merchandising.