Nike releases US World Cup jerseys that some criticize as bland
NEW YORK – Nike released the United States World Cup jerseys on Thursday, including a mostly white design for home games that was criticized in advance by a pair of American players and some fans.
The home jerseys have red and blue stripes on each sleeve, somewhat similar to the stripes on either side of the Americans’ 2002 World Cup uniforms.
“We are as angry as you!!!” striker Tim Weah wrote last month after a version of the home jersey was put online.
“I tried to tell them” midfielder Weston McKennie wrote.
The bright blue away shirt has an ice-dye technique somewhat similar to a tie-dye pattern.
More than 100 people have signed a change.org online petition calling for different designs.
“I rate it in the middle,” USA midfielder Yunus Musah said in a conference call Aug. 25. putting his right thumb aside. “It’s not there,” he says with a thumbs up, then flicking a thumbs down, “or there. It’s the middle.
Donald Wine, member of the national board of directors of the American Outlaws supporters group, said he would probably buy one of the new jerseys, but hoped that Nike and the United States Soccer Federation would take criticism into account in future designs. . Wine said fans prefer a more distinctive look the team could become known for, such as Croatia’s adoption of a checkerboard pattern.
As an example, Wine cited the red and white horizontal stripes on the 2012-13 United States jersey that became known as Waldo, after the character’s outfit in a children’s book.
“The outcry isn’t necessarily about the design of the shirt, or at least the lack of design on the home, but it’s about the fact that I think a lot of people are looking for a shirt identity that belongs to them,” said said Wine. “I am one of those people who have been in the Waldo team camp for a long time because it is a permanent national team shirt. I think in the end people just want a shirt identity and these don’t. ”
Aaron Barnett, senior product manager of Nike global football apparel, said Rolando Cruz, the apparel product line manager, coordinated with the USSF on the design.
“We know our products will always elicit a response,” Barnett said. “We make products for several sports, not just football. And so we’re going to have athletes who are super excited about it and some who aren’t. And that’s just the balance that you always have in the process.
The United States are back in the World Cup for this year’s tournament in Qatar after failing to qualify for 2018. The Americans open November 21 against Wales
Barnett said most jersey manufacturing takes place in Asia. He said he did not know if the workers making the kits were unionized.
Nike took over as USSF outfitter in 1995 from Adidas, which had supplied uniforms since 1973. The USSF announced a long-term extension with Nike last November without specifying a length.
Nike unveiled the jerseys of 12 of its 13 World Cup teams on Thursday: Australia, Brazil, Canada, Croatia, France, Netherlands, Poland, Portugal, Qatar, Saudi Arabia and South Korea. The company delayed announcing England’s plans until September 21 following the death of Queen Elizabeth II.
Adidas supplies seven – Argentina, Belgium, Germany, Japan, Mexico, Spain and Wales – and Puma six – Ghana, Morocco, Senegal, Serbia, Switzerland and Uruguay.
New Balance has Costa Rica and Panama, while four brands each have Errea (Iceland), Hummel (Denmark), Marathon (Ecuador) and Majid (Iran).
The defending champion France has jerseys inspired by Toile de Jouy fabric which includes subtle prints of famous monuments, such as the Arc de Triomphe, the Vieux Moulin de Vernon, a Romanesque tower
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