PepsiCo launches energy drinks made from hemp seeds aimed at helping people relax
PepsiCo is taking energy drinks in a different direction: less energy, more relaxation.
The company is launching a new line of hemp-infused beverages under its Rockstar Energy Drink brand. Rather than focusing on boosting energy levels, sugar-free drinks aim to help people relax, but not make them fall completely asleep.
Infused with ingredients including hemp seed oil and B vitamins, each 12-ounce can of Rockstar Unplugged also contains 80 mg of caffeine, which is about half the dose of other Rockstar energy drinks, according to the company. . website.
“It’s a combination of herbs that can help us relax, but not sleep,” said Fabiola Torres, PepsiCo’s chief executive and chief marketing officer for its energy drink business. CNBC.
The drinks come in three different flavors: blueberry, passion fruit and raspberry cucumber.
PepsiCo’s move could put it in line to take a slice of the growing hemp products market. According to recent data, the sale of these products in the United States is expected to reach $2.61 billion by 2022.
Hemp was legalized in the United States in 2018, under certain regulations, and now supports a growing market for teas, beers and other product-infused beverages.
Hemp seeds are derived from the same plant as marijuana, but contain less THC, the component likely to get people high. To be considered legal hemp, plants must remain below 0.3% THC.
CNBC reported that PepsiCo also hopes the various ingredients will attract more young women to the brand.
Rockstar Unplugged will focus “less on delivering a big energy hit and more on enhancing the good vibes,” the company said in a statement.Press release.