Peter Moore nike death and obituary, pioneer designer of Nike’s Air Jordan
When Peter Moore first designed Nike’s signature shoe for Michael Jordan, the idea of making shoes for individual athletes was revolutionary. The same goes for the shoes themselves: Moore’s designs have redefined pop culture and set the standard for activewear that many brands have emulated. Sunday TODAY’s Willie Geist recalls the good life.
Our #SundayTODAY “Life Well Lived” tribute at the end Peter Moorethe visionary designer who partnered with @Nike with a young basketball star named Michael Jordan to design a signature shoe and change popular culture.
The footwear industry has lost a giant as the sneaker brand confirmed to Complex the death of legendary designer and sportswear executive Peter Moore.
“We are deeply saddened by the loss of legendary designer Peter Moore, whose legacy will forever be linked to Jordan Brand and the sneaker culture he helped shape,” said Jordan Brand Vice President, Howard “H” White. My deepest condolences to the Moore family.
Moore was the creative director of both Nike and Adidas, and his portfolio includes period pieces such as the iconic Air Jordan 1. Released in 1985, the Jordan 1 was a shoe that played a major role in shaping of sneaker culture as we know it. Today. Moore’s resume also includes the Nike Dunk, another 1985 release that has had a massive resurgence in the market in recent years.
After adding Nike to his design agency as a client in 1977, Moore officially joined the company in 1983 as the brand’s first creative director. In addition to designing footwear, Moore has featured prominently in creative advertising and designing logos, including the Jumpman silhouette for Michael Jordan sneakers.
Moore worked at Nike until 1987, when he and his colleague Rob left Strasser to start the brand consultancy Sports Inc. Shortly after, Moore and Strasser were contacted by Adidas officials who wanted to use their expertise to relaunch the brand. This eventually led to Moore and Strasser creating the Adidas Equipment line in March 1991. Moore also designed another globally recognized logo, the mountain logo, which is now a major adidas brand.
Moore retired from Adidas in 1998 to focus on his art and printmaking, although he was a consultant for the brand for many years.
“The Adidas family is saddened by the passing of our dear friend Peter Moore,” Adidas said in a statement. “Our hearts go out to Peter’s family, friends and all who knew him. Peter was a true legend and icon in our industry and his influence on adidas cannot be overstated. He will be greatly missed, he L legacy will live forever.
Moore left a legacy that cannot be replicated. Almost 40 years after its debut, its most emblematic creations are still associated with a new generation of sneaker enthusiasts who will carry on its work forever.