Slavka Jancikova – New Chief Brand Officer – Trends and Style


Chronext announces the arrival of Slavka Jancikova as the first Chief Brand Officer. An end-to-end international marketer, Slavka brings nearly two decades of experience working with some of the world’s most iconic brands. Most recently, she headed the women’s sneakers category for adidas Originals. Prior to that, she worked at Nike Global Headquarters as a Brand Director and for Saatchi & Saatchi in New York, among others.

“Chronext has a unique hybrid business model that supports customers through all stages of luxury watch ownership,” says Slavka Jancikova. “This sector is experiencing unprecedented development, driven by a new generation of luxury watch buyers. I am delighted to join Chronext and bring the brand to a global level.

“Slavka’s expertise in establishing and coordinating global branding activities will strengthen our brand as a global leader in the online luxury watch market,” adds Philipp Man, CEO and co-founder. “His experience with sneakers, the product that has conquered pop culture and the aftermarket in recent years, as only watches have, will help us position our hybrid business model in the market. We are very happy to have Slavka on board!

Slavka Jancikova is a modern day leader and brand strategist with experience spanning several key markets. As Category Manager at adidas, she was responsible for global product marketing with a turnover impact of € 1 billion. Previously, she held various brand management roles at Nike and most recently worked alongside the Marketing Director at Beaverton Headquarters. She focused on setting annual brand priorities and long-term strategic goals to accelerate brand growth. She gained her first experience at Unilever and Saatchi & Saatchi managing the global Procter & Gamble account.


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