‘Squid Game’ HoYeon Jung stars in new adidas adicolor campaign

I’m not even exaggerating when I say I would risk everything for HoYeon Jung. After watching the South Korean actress and model in the Netflix series Squid game, there was no turning back. She has managed to capture the attention of the whole world, and it’s not hard to see why.

Before the show aired on Netflix, Jung had starred in South Korea’s next top model where she ended up in fourth place and had no acting experience. She undoubtedly did a great job (SPOILER: she made me cry at least three times on the show – the fucking marbles episode!), And has now gained over 16 million followers on Instagram, is the most followed Korean actor on the app, to become a Louis Vuitton ambassador, and also star of the latest adidas campaign. Reserved and busy, to say the least.

Swapping out her teal 067 player tracksuit and white Vans for a sporty adidas outfit, she features in the latest adicolor campaign alongside a handful of other South Korean talents, including Mino and Dasha. Dressed in a denim-inspired tracksuit with the signature Three Stripes, as well as a teal sweatshirt with the brand’s Trefoil logo, HoYeon Jung will have us buy everything she’s wearing at this price.

If you haven’t seen Squid game again (or had he spoiled it by the millions of TikTok videos separating him), what are you waiting for? We can’t wait to see a lot more of HoYeon Jung, both as an actress and as a model, and we’re still swooning over Player 067. So much so that we’re even considering buying the terrible Netflix from Netflix. Squid game merchandise.


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