‘Squid Game’ Star Ho Yeon Jung Presents New Adidas Campaign

Squid game Star Ho Yeon Jung is back in a tracksuit, but not for the hit Netflix series. This time around, she’s wearing one that’s a lot more fashionable than what she wore as Kang Sae-byeok on the show. The actress is one of the faces in Adidas Originals’ latest Adicolor campaign.

Adicolor is the sports and streetwear brand’s collection for modern versions of its classic looks. In campaign videos, Jung swapped his teal “067” tracksuit and white Vans sneakers for a blue denim ensemble with the brand’s signature three stripes. In another clip, she is also seen wearing a black three-piece sports tracksuit.

Since the premiere of Squid game, the model and actress rose to fame, growing from 400,000 to over 16 million followers. According to NME, she is now the most followed South Korean actress on Instagram. And in addition to the partnership with Adidas, she was named the last global ambassador for the luxury brand Louis Vuitton.

Jung is no stranger to fashion, ranking second on Korea’s next top model, and also having paraded for the Opening Ceremony, Marc Jacobs, Fendi, Jeremy Scott and Tory Burch to name a few.

And while we might not see her in a potential second season of Squid game, given the fate of her character on the show, there is no doubt that she will continue to make waves in the industry.

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