Squid Game star’s Instagram boosts Adidas and Louis Vuitton


Publicis power

“Publicis Groupe’s revenue grew 11.2% in the third quarter on an organic basis,” reports Alexandra Jardine d’Ad Age, “Boosted by new major conquests and the good performance of Epsilon and Publicis Sapient in the United States, leading the holding company to raise its forecasts for the year as a whole. With results exceeding analysts ‘expectations, Publicis’ largest markets all recorded double-digit organic revenue growth, with the United States growing 10.9%, Europe 10% and Asia growing by 10.9%. 12.5%.

Essential context: “The latest quarterly revenue figures have shown not only a recovery from the pandemic,” Jardine adds, “but significant increases from pre-pandemic levels recorded in the third quarter of 2019.”

Keep reading here.

Brand game

In “How ‘Squid Game’ catches the attention of brands,” Ad Age’s Ethan Jakob Craft notes that the stars of the hit Netflix series, including actress and model HoYeon Jung, have seen their number of Instagram followers explode, and reports that Jung has just been named the most recent. Louis Vuitton’s “world house ambassador”.

Datacenter Weekly now has new data from the influencer marketing platform CreatorIQ it gives insight into what brands are getting by leveraging Jung’s Instagram power.

• CreatorIQ says that Jung, @hoooooyeony Instagram averages 2.5 million likes per post over the past 90 days, which includes a period of relative global darkness, as “Squid Game” was only premiered globally on September 17. (As of this writing, she has 20.4 million followers. At the end of August, she had just over 406,000 followers.)

• A post announcing its partnership with Louis Vuitton has racked up 7.6 million likes and over 37,500 comments since it was first posted on October 6.

• In addition to Louis Vuitton, Jung also has a new contract with Adidas. (See “HoYeon Jung, star of the game Squid Game, presents the new Adidas Adicolor campaign”, from Footwear News.) A post announcing its partnership with Adidas has racked up over 9 million likes and 43,200 comments since it was first posted on Oct. 5, according to CreatorIQ.

ICYMI: P&G Dominates Global Marketing

“Procter & Gamble Co. is on the verge of reclaiming first place among the world’s largest advertisers, replacing Amazon”, Bradley Johnson reports from Ad Age Datacenter. “Ad Age Datacenter estimates the packaged goods powerhouse spent $ 11.5 billion on global marketing in the fiscal year ended June 2021, placing P&G # 1 in the next ranking of the world’s largest advertisers from Ad Age. “

Keep reading here.

Macroeconomic news and data at a glance

• “Retail sales in the United States unexpectedly increase in September despite shortages,” by Yahoo Finance.

Essential context: “The crisis in the supply chain is causing increased demand on resale sites and markets” from the advertising age.

• “American consumer delinquencies plunge to a record in the middle of the recovery”, by Bloomberg News.

• “Higher inflation suffocates US consumers as food prices and rents accelerate” by Reuters.

• “Unemployment claims fall to a new pandemic low”, Fox Business Reports.

• “A record 4.3 million workers left work in August,” NBC News reports.

Essential context: “Why are literally millions of Americans quitting their jobs? “ from Time magazine.

+ ICYMI from last week’s Datacenter Weekly: “Advertising jobs in the United States grew by just 1,000 jobs in September as job growth in the country slowed.” by data center of advertising age.

Speaking of jobs …

The Digital Analytics Association’s virtual career fair is scheduled for Wednesday, October 20, from 1 p.m. to 4 p.m. here.

Express marketing

Datacenter Weekly readers are invited to download a free copy of “Brand Purpose” a new white paper that examines how consumers value brands with purpose, what media choices can say about a brand, and what Gen Z expects from brands and employers. Ad Age Datacenter produced the “Brand Purpose” based on Kantar data and analysis.

You understand here.

Just briefly

Pandemic watch: “COVID-19 was the # 1 killer of Americans aged 35 to 54 last month, and # 2 overall,” Reports of the week.

Hacking work: “Hackings and data breaches are all too common. Here’s what to do if you get hit. from the Washington Post

No code: “The Funnel, a codeless tool for marketers to organize disparate data sources, raises $ 66 million in ‘pre-IPO’ cycle,” by TechCrunch.

Once the cookie is crumbled: “Watch live October 19 at 12:30 p.m. ET: How Salesforce and WPP Are Helping Brands Face the Future Without Cookies. “ by Ad Age Studio 30.


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