Stan Smith talks about adidas sustainability efforts at FNAA 2021 – Footwear News
“There is a lot of talent in this room tonight. But you know, and I know, that it takes more than talent to do what you’ve accomplished, ”said tennis legend Stan Smith as he presented Adidas with the Sustainability Leadership Award at the 35th Annual FN Achievement Ceremony Awards Tuesday night.
“Starting with founder Adi Dassler, Adidas has always focused on the functionality of sport, and more recently in fashion, in shoe design,” Smith added. “And over the years, they’ve made a commitment to sustainability. Adidas has used my shoe as a leader in this initiative to, among other things, help reduce plastic waste around the world by using more recycled materials.
He went on to mention the collaboration that Adidas has started with Disney with some of its “green characters” to highlight the line’s more sustainable approach. (He happened to be wearing the Kermit the Frog Stan Smith sneakers.)
Like many fashion and footwear players, Adidas has set a target for its entire supply chain to be carbon neutral by 2050, in support of the targets set out in the Paris which aim to curb the rise in global temperatures and the resulting climate change.
With 2050 looking far away, it doesn’t take long for Adidas to hit the mark. In fact, the company has set a more aggressive deadline of 2025 to achieve carbon neutrality for its own operations and to reduce carbon emissions from its products by 15%. That year, he also aims for nine out of 10 products to be sustainable (currently six out of 10 are).
Caroline Lew-Wolf, vice president of business development for Adidas in North America, accepted the award last night on behalf of the company. She mentioned the recent extreme weather cases in the country and pointed out that third world countries are even more affected.
“We need to do more, think bigger and think differently. We have to do better, ”Lew-Wolf said. “At Adidas, we are committed to ending plastic waste, creating a more sustainable world by creating products with recycled materials, products made to be remade and products made of natural materials. “
Lew-Wolf added, “We have a lot more to do as a business and as an industry. So let’s all keep pushing the boundaries of what’s possible because we know it’s bigger than sport. We know it’s bigger than sneakers. It is the right thing to do for our people, our communities and for our planet.
For 35 years, the annual FN Achievement Awards – often referred to as the “Shoe Oscars” – have celebrated fashion stars, top brand stories, ardent philanthropists, emerging talent and industry veterans. The 2021 event is supported by main sponsor Nordstrom, as well as Authentic Brands Group, FDRA, Informa, On and Wolverine Worldwide.