‘Street Fighter’ x adidas x BAIT collaboration: sneakers, clothing


Brand: adidas x street fighter x BAIT

Model: Ozweego, Lexicon

To buy: BAIT website; ships January 2022

Editor’s Notes: BAIT serial collaborative company kicks off 2022 with another street fighter rapprochement, following a series of joint efforts that range from T-shirts designed by Jesse Hernandez at Toy kokies.

This may be the pair’s biggest partnership yet, as BAIT brought in adidas for special sneakers reimagined with characters from the fighting game franchise in mind.

You’ve got a Ryu-inspired Ozweego and Chun-Li lexicon, but who would have thought we’d see kicks inspired by giant sumo wrestler E.Honda or yoga master Dhalsim?

The chunky, back-indebted shoes fit well with the comeback themes BAIT is targeting with this drop.

I mean, just witness the Street Fighter I and II the pixel art that adorns complementary clothing: this capsule has nothing to do with contemporary fighting games, but rather the ancestors who set the standard decades ago.

Interestingly, BAIT and adidas didn’t even go for more OG sneaker silhouettes to boost the vibes back, but the result sure does affect a feel of new and old, though it does seem odd to say. see Ozweegos and Lexicons in the New Year.

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