The Buenos Aires Marathon became the first in the world to

MIAMI, Sept. 20, 2022 (GLOBE NEWSWIRE) — The BA International Marathon, part of the International Marathon Association (AIMS) calendar, has added the world’s most cutting-edge technology to its awards ceremony with Qurable, a Web 3.0 company focused on Token Gating Commerce, which has partnered with Adidas to create the first-ever personalized, token-format finisher medal. For the first time, participants have a collectible digital medal that will allow them to certify their finish times and access exclusive benefits.

The medal, given for free to those who complete the marathon, is a non-fungible token (NFT) that functions as a key to accessing different benefits and experiences. It allows runners to join Adidas’ AdiClub loyalty program, giving exclusive access to a community of runners, content and even products. This type of experience is known in the Web 3.0 universe as “token gating”, symbolizing tokens as gateways to this larger universe.

Once again, Adidas has broken new ground – using disruptive technologies that allow runners to experience Web 3.0 functionality and leave their achievements permanently recorded on the blockchain. For many, this was their first encounter with digital collectibles, tokens, and this new web version.

In addition to the physical medal awarded, Qurable and Adidas allowed those who crossed the finish line of the 2022 Buenos Aires Marathon to immortalize their exploits in the form of a unique digital collectible, and to share them on the most popular social networks, aiming for innovation and the attention of the next generation.

“We founded Qurable with the belief that web 3.0 will transform the way people interact, and this collaboration with Adidas proves it. As a marathon runner, I value both small and big accomplishments, and having a personalized digital medal that certifies the results in an unalterable way in the blockchain, seems fantastic to me, especially since the medal itself becomes the key to access unique advantages”, explains Federico Garcia, CEO and co-founder of Qurable.

About Qurable

Qurable is a web 3.0 platform that allows creators and brands to unleash their full potential by creating a new relationship with their customers. The company was founded by a talented team with vast experience and vision in technology and business. Federico Garcia (CEO), Javier Arguello (CTO), Rodolfo Finochietti (COO) and Sergio Borromei (CPO) have worked together for over 15 years developing digital products for large companies, including their time as partners at Lagash, an international in-house software store with more than 500 employees, acquired by MercadoLibre in 2020. With this new venture, they ensure a promising and limitless future for the expansion of the global cryptocurrency market.

Contact information:
Soledad Cedro
Public Relations Manager
[email protected]

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