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The EQT 93 Victorinox and Classic SD Solemate Limited Edition Pocket Knife sneakers incorporate the flagship design codes of the two partners

The pocket knife features the Victorinox Damasteel pattern

Swiss lifestyle brand Victorinox and sportswear company Adidas have teamed up for a sneaker and pocket knife collaboration.

The matching Victorinox EQT 93 sneakers and limited edition Classic SD Solemate pocket knife bring together the skills of both houses. They are now available in select retail and national markets.

The design of the EQT 93 Victorinox sneakers varies from the left and right shoe. The left shoe represents Victorinox through distinctive design details.

This includes an image of Victorinox’s famous Spartan pocket knife on the heel, the Victorinox Cross and Shield emblem on the side and the Victorinox corporate design on the insole. Contact details for Victorinox’s headquarters in Ibach, Switzerland are also visible through the transparent outsole.

The right shoe features the Adidas logo on the heel, the brand’s iconic three stripe emblem on the side and the Adidas corporate design on the insole. Contact details for Adidas headquarters in Herzogenaurach, Germany can be seen via the outsole. The sneakers come with a special pouch.

The Classic SD Solemate Limited Edition pocket knife was designed to complement the shoe. The multifunctional pocket knife is guaranteed for life against defects in material and workmanship. One scale features the Victorinox Damasteel pattern, while the other side features Victorinox’s corporate design.

The Damasteel pattern has been an integral part of Victorinox for many years, appearing on the brand’s limited edition Swiss Army knives, household knives and Travel Gear lines.

The Classic SD Solemate Limited Edition pocket knife comes with a nappa leather pouch that can be attached to the sneaker and a key ring matching the color of the laces of the EQT 93 Victorinox. The coordinates of the headquarters of both companies are engraved on the blade, emphasizing the value of the partnership.

The coordinates of the Victorinox headquarters in Ibach, Switzerland and the Adidas headquarters in Herzogenaurach, Germany are engraved on the pocket knife

Collaborations are a strategic pillar of Victorinox’s marketing efforts

Customers purchasing the sneakers are encouraged to visit a Victorinox store to complete the set by purchasing a matching pocket knife.

“As we celebrate the 125th anniversary of the Swiss Army Knife, we are proud to be able to constantly reinvent this iconic accessory,” said Thomas Bodenmann, Global Channels Manager at Victorinox. “The travel retail customer is looking for innovation and quality and appreciates functionality and style. By forging strong partnerships with trusted brands like Adidas, we meet the needs of travelers and continue to position ourselves as a strong multi-category lifestyle brand.

Veronika Elsener, Chief Marketing Officer at Victorinox, added: “Collaborations are a strategic pillar of our marketing efforts and we are very proud to announce this great partnership with Adidas. We are delighted with the result of the products which bring unique design and exciting details.

To note: The Moodie Davitt Report’s portfolio of titles included Lifestyle Curated in association with Victorinox, a regular e-newsletter series that offers a selection of stories focused on the key lifestyle category in travel retail and beyond.

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