The myth of “shirts pay transfer fees” debunked

Just a myth

News last week that Manchester United had sold £ 187million worth of Cristiano Ronaldo shirts since they re-signed the guy has led to more than a few reports suggesting it meant the club had already covered the cost of its transfer fees, add-ons, bonuses and salary, with a good part remaining.

Similar statements were made when Paris Saint Germain sold 150,000 Lionel Messi jerseys on their website within seven minutes of announcing their signing.

But Dr Dan Plumley, senior lecturer in sports finance at the University of Sheffield Hallam, had previously refuted the commonly misconception that clubs get all the booty from shirt sales when he took to the site. BBC web two weeks ago.

At the most, he said, United would get 10% of those sales, perhaps as little as five, with the rest going to their kit maker Adidas who have a 10-year deal with the club from a worth £ 750 million in 2014.

Likewise, Nike would be the main beneficiary of all these sales of Messi shirts.

While Plumley reckons United will now have recovered Ronaldo’s initial £ 13million transfer fee, his conclusion was that “the old argument” shirts pay for transfers “is just a myth”. Myth broken.

Arsenal’s wide range of ambitions

Before beating Norwich on Saturday, Arsenal had their worst start to the campaign in 67 years, having lost their first three games. Their cranky supporters then wondered if their Norwegian midfielder Martin Odegaard was funny when asked last week about his ambitions for the club.

“For this season we obviously want to get back to European football and hopefully win trophies, the Champions League and hopefully win the Premier League within a few years,” he said.

The first response to this quote, when it appeared on the tweet machine, simply featured 140 crying and laughing emojis, with this response receiving 9,290 likes, most likely from Arsenal fans.

After beating Norwich to climb from the bottom of the table, Odegaard’s teammate Pepe proved to be significantly less ambitious when he posted a celebratory post on Instagram, which he later deleted after a somewhat backlash. negative.

The message?

“We remain standing!”

Minister responsible for blunders

The reddest cheeks of the week? One candidate – greet Gavin Williamson, the UK Secretary for Education.

Had he already met Marcus Rashford?

“We met on Zoom and he seemed incredibly engaged, compassionate and charming,” he said, “but then he had to shoot. I didn’t want to be the one holding him back from his training.

The problem? It wasn’t Rashford he’d met on Zoom, it was England rugby player Maro Itoje who, yes, is also black. (“Due to recent speculation, I thought it was necessary to confirm that I am not Marcus Rashford,” he tweeted). Morton.

Fabiani gets carried away with Ribéry

“It’s as if Naples brought Diego Maradona to Naples! – Salernitana’s sporting director Angelo Fabiani got a bit lost after the club recruited Franck Ribéry, 38.

“Why would you make the best right-back in the world a midfielder? ” – A not unreasonable question from Jurgen Klopp after Gareth Southgate played a very lost Trent Alexander-Arnold in midfield against Andorra.

Trent Alexander-Arnold has been excellent at Liverpool right-back in recent seasons. Photograph: Shaun Botterill / Getty Images

“I hate what my club has become. It’s been a long time now, it’s a hollow and empty football club. There is no hope or ambition and I have enough to be honest. It’s copy-paste-repeat every season.

– Alan Shearer, a bit unhappy with the state of Newcastle United.

In numbers: 79

This is the number of international goals that Lionel Messi has now scored, his hat trick against Bolivia last week saw him surpass Pelé’s record of 77 for a South American player. Useful.

Word of mouth

“My friends, with each passing day, I feel a little better. Can’t wait to play again. – Pele, 80, is considering putting his boots back on after recently having had surgery.


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