Tracksuit Demand Soars After Balenciaga x Adidas Runway Debut – Footwear News

Tracksuits are surely making a comeback. On Sunday, Balenciaga presented its Spring/Summer 23 collection at the New York Stock Exchange in Manhattan with an Adidas collaboration that made waves among the fashion crowd.

Inspired by the late 90s and early 2000s, the debut collection featured a range of apparel, accessories and footwear for both men and women, including the aforementioned tracksuit seen in black, navy and red colourways.


Balenciaga x Adidas for Spring 23.

CREDIT: Courtesy of Balenciaga

According to Love the Sales, a global fashion marketplace that tracks demand and sales data, there has been a noticeable increase in fashion demand for “tracksuits” compared to the previous 24 hours. Searches for the term increased by 138%. Meanwhile, there was an increase in brand searches for Balenciaga and Adidas after the show, increasing by 25% and 13% respectively.

Priced between $210 and $5,500, the line also includes t-shirts, hoodies, shorts, socks and track jackets with different logos, such as the “Balenciaga” lettering next to the three leaves and signature adidas triple stripes. There’s also Balenciaga’s iconic Triple S sneaker reimagined with Adidas’ three stripes, in multiple colorways.


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Balenciaga/Adidas Triple S trainers.

CREDIT: Courtesy of Balenciaga

At the fashion show on Sunday, Kanye West, Alexa Demie, Vera Wang, Chloë Sevigny, Megan Thee Stallion and Pharrell Williams were spotted front row.

To see Balenciaga’s entire Spring 23 collection, click on the gallery.

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