Uizard AI-based design platform wins $ 15 million

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Uizard, a startup developing tools to turn user interface images into code for building apps and websites, today announced it has raised $ 15 million in funding from Insight Partners with participation from Mariano Suarez-Battan, by Founders, LDV Capital and av8 Ventures. According to CEO Mariano Suarez-Battan, the proceeds will be used to develop Uizard’s marketing and sales teams and hire new talent globally, with a focus on Europe.

Driven by the consumerization of software and growing customer demand for good design, companies now live or die from designing their products. A report from Forrester found that on average, every $ 1 invested in user experience earns $ 100 in return, or a 9,900% return on investment. And according to According to a 2016 design study, the more a company invests and focuses on design, the more sales it gets.

Founded in 2017 and released in beta in February, Uizard, a brainchild of Florian van Schreven, Henrik Haugbølle, Ioannis Sintos and Tony Beltramelli, offers an AI-based design tool that helps customers build mobile apps, websites and office software. The platform automatically transforms hand-drawn sketches and wireframes into editable screens, changing the style of a project while preserving what Suarez-Battan calls their “information hierarchy.”

Above: Uizard’s design platform.

Image Credit: Uizard

“Until now, we’ve been an engineering-driven company – we’ve turned machine learning research into an AI-powered product, we’ve integrated early registrations into a private beta, identified our target market and optimized our product accordingly. “Suarez-Battan told VentureBeat via email.” Now that our model is working, we can accelerate growth and increase customer acquisition, so the funds will primarily be used to build our sales and marketing team.

AI-powered design

Sixty-nine percent of boards of directors accelerated their digital business initiatives – including app development – in the wake of the pandemic, according to Gartner. In particular, the public health crisis created an environment in which low-code and no-code tools flourished. A recent Lawless Research survey shows that 57% of companies today use low-code or no-code tools.

Powered by AI, Uizard’s design assistant can extract style from a given source and automatically apply it to new projects. The feature allows users to automatically generate design components and systems from screenshots, photos, moodboards and websites, allowing product managers, engineers and executives to create prototypes without having to write code.

“You can literally ‘make my app look like Twitter’ or ‘make my project look like the product we shipped last quarter’, and that is done in under a minute,” Suarez-Battan explained. “[A]During the last roundtable in 2018, when we launched the private beta of Uizard, we… thought that our product was going to serve mainly designers and developers. Over time and throughout our private beta, however, the majority of our recurring active users have increasingly become startup founders, product managers, consultants, business analysts, engineers, marketing teams and user experience professionals. Something has become increasingly clear: Uizard has become a design tool for non-designers.

Uizard

Suarez-Battan says that since the beta, Uizard, based in Copenhagen, Denmark, which employs 14 people and plans to employ 28 people by 2022, has seen “explosive growth”, with more than 192,000 accounts created. and more than 14,900 active per month. users. It is now used by teams from Adidas, Google, Tesla, Slack, Airbus, UiPath and Apple, among others.

“Because Uizard is online software with built-in real-time collaboration, we saw a significant increase in enrollments when the pandemic began, with businesses around the world looking for tools to enable remote collaboration,” Suarez said. -Battan.

The latest round of funding brings Uizard’s total raised to $ 18.6 million.

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