Where to buy Adidas Ultra 4DFWD “Focus Olive” shoes? Price, release date and more details explored

The German sportswear titan is gearing up for another new colorway for their widely admired Adidas Ultra 4DFWD silhouette. For the latest release, Adidas has painted the shoe in autumnal olive green tones, dubbed the “Focus Olive” colorway. These pairs are adorned with metallic gold accents on top.

The next “Focus Olive” variant of the Adidas Ultra 4DFWD silhouette is set to enter the sneaker world on October 22, 2022, at 07:00 GMT. These undercarriages will be offered with a fixed price of $220 for each pair. Interested shoppers can find them on the shoe company’s e-commerce store, alongside a few other select retail marketplaces.


The Adidas Ultra 4DFWD shoe promises a “smooth transition and unique sliding experience”

Here's a detailed look at the impending Adidas Ultra 4DFWD Focus Olive boots (image via Sportskeeda)
Here’s a detailed look at the impending Adidas Ultra 4DFWD Focus Olive boots (image via Sportskeeda)

The Three Stripes division of superior running silhouettes has continued to gain momentum in the market as it merges the footwear company’s pioneering work, particularly its innovative 4D and Ultraboost technologies.

One of the most radically different products in the brand’s extensive catalog combines an Ultraboost upper with a 3D printed Adidas 4D midsole called Ultra 4WFWD. More recently, this shoe has mixed a contemporary runner silhouette with autumnal olive green tones.

Here's a walkthrough of the upcoming Adidas Ultra 4DFWD running trainers (image via Adidas)
Here’s a walkthrough of the upcoming Adidas Ultra 4DFWD running trainers (image via Adidas)

The complete shoe comes wrapped in a Focus Olive/Core Black/Orbit Green color scheme. The majority of the exterior is taken up by a redesigned sock-like fit of the PRIMEKNIT exterior in “Focus Olive” with color-matched laces. Black accents are used to ground the pattern and can be seen on the heel counter, tongue, and semi-transparent three-stripe lacing cage.

The shoe offers the named gold accent along the heel and tongue, while the bright soles emit “Orbit Green”.

The upper of these shoes is made from a high performance yarn made from at least 50% Parley Ocean Plastic. This is recycled plastic waste recovered from the ocean. This ocean trash is gathered from offshore islands, beaches, coastal villages, and shorelines. In addition to Parley plastic, recycled polyester makes up the remaining 50% of the yarn for the upper.

The description of these Adidas Ultra 4DFWD shoes on the brand’s official webpage states:

“Experience a smooth run with the Ultra 4DFWD running shoes. They combine our iconic Ultraboost upper with a 3D-printed adidas 4DFWD midsole that innovates to compress forward, reducing braking forces and transforming energy forward moving impact.”

He keeps on:

“The result provides a smooth transition and a unique gliding experience. An adidas PRIMEKNIT upper hugs the foot with targeted support zones, while the Continental™ rubber outsole provides extra grip in all weather conditions.”


Don’t miss the upcoming Adidas Ultra 4DFWD “Focus Olive” shoe slated for release on October 22nd. With a sale price of $220 for each pair, these fall-appropriate units will be redeemed through Adidas’ online sites and its authorized retail merchants.

Those interested can even schedule reminders for this launch by registering on the brand’s website.

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Edited by Adelle Fernandes

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