With investments from The Sandbox and Com2us, MetaWorld aims to bring brand new entertainment experiences to the age of Web3
LOS ANGELES–(BUSINESS WIRE)–Following a series of seed investments by The Sandbox, Com2uS, CRIT Ventures and Formless Capital, Michael Zhang, CEO of Firefly Games, has announced the creation of a new company called MetaWorld Entertainment. Key partners in this new metaverse company include The Sandbox, the global leader in decentralized virtual gaming and a subsidiary of Animoca Brands, and Com2uS, a global multi-content platform leading the way in the blockchain gaming space.
This announcement of the formation of MetaWorld Entertainment comes at a pivotal time in the evolution of the Web3 space. Michael Zhang has described MetaWorld’s vision of Web3 as “the place for entertainment in the new digital age. The Metaverse is where audiences will play, engage, and interact with new levels of immersion unlike anything we’ve seen before. Michael, who will serve MetaWorld as CEO, said, “We have the advantage of leveraging cutting-edge technology and our know-how to create engaging and meaningful experiences for people. It allows us to think more from the user’s perspective: what meaningful experiences can we bring to them and what value will that give them? »
MetaWorld Entertainment will be a global entertainment company, bringing concerts, events and games to the global marketplace through metaverse platforms, including The Sandbox. MetaWorld will serve as both developer and publisher of multiple experiences and games, allowing audiences around the world to interact with the metaverse like never before. MetaWorld will maximize the immersive experience using the support of key partners such as Agora and their real-time audio technology. MetaWorld will also use the Web2 game publishing experience of its partners to target a massive gamer audience while using the “play-and-earn” model which offers high-quality and engaging games through which gamers can also win. virtual currencies. By combining and utilizing its unique game resources, platform advantages, and business cooperation in technology and entertainment, MetaWorld plans to bring brand new gaming and earning entertainment experiences to the Web3 era to drive wider adoption.
“The Sandbox is pleased to support veteran gaming entrepreneur Michael Zhang’s entry into the metaverse by establishing his next gaming venture as a metaverse-building studio,” said Sébastien BORGET, COO and co-founder of The Sandbox. “We believe he will leverage his experience and the creativity of his team to create fun and engaging multiplayer games and diverse experiences on The Sandbox platform, starting with the Atari games available in Alpha Season 3 and with other brands to be announced soon.”
Com2uS President Kyu Lee was equally optimistic: “The next wave of Web3 builders will be more focused on the content and experience that is built on the platforms. Michael and his team have both a solid vision and the experience of working with leading brands to scale and deliver. Com2uS has a long history of bullish growth in leading markets around the world.
“Brands are looking for impactful ways to participate in the Web3 ecosystem,” said Scott Levy, MetaWorld Advisor and former NBA Asia Managing Director. “Michael has a proven track record of creating successful content, and MetaWorld will become a resource for brands and consumers to meaningfully engage with the metaverse.”
MetaWorld Entertainment, a groundbreaking Web3 company for creating unique experiences that allow users to engage with Web3 in a completely new and immersive way while enabling the world to connect through entertainment.
About the sandbox
The Sandbox, a subsidiary of Animoca Brands, is one of the decentralized virtual worlds that has fueled recent growth in virtual real estate demand, having partnered with major IPs and brands such as Warner Music Group, Ubisoft, The Rabbids , Gucci Vault, The Walking Dead, Snoop Dogg, Adidas, Deadmau5, Steve Aoki, Richie Hawtin, The Smurfs, Care Bears, Atari, ZEPETO, CryptoKitties, and more. Building on existing The Sandbox IP which has over 40 million global mobile installs, The Sandbox metaverse offers gamers and creators a decentralized and intuitive platform to create immersive 3D worlds and gaming experiences. game and to securely store, exchange and monetize their creations.
Com2uS is a South Korean mobile and online game development and publishing company established in 1998. Com2uS has been developing games for Android, iOS and other platforms, and has been targeting the global market for nearly 10 years, even before the introduction of smartphones. Based on its extensive know-how acquired through the establishment of overseas offices and its experience in North America and EU markets, Com2uS has become a very competitive company. The company’s headquarters are located in the United States, Korea, Japan and China. In 2007, Com2uS was listed on the Korea Stock Exchange (KOSDAQ: 078340).
About Firefly Games
Firefly Games excels in mobile game development, globalization and localization, with a wealth of experience in game production and distribution. Firefly has cooperated with Hollywood studios to develop many popular IP-based mobile games, including DreamWorks’ Universe of Legends, Skydance’s Terminator: Dark Fate, and MGA Entertainment’s match-three mobile game LoL Surprise! Room Maker, among others. Firefly also represents the North American distribution of Asian mobile games such as My Name is MT2.